how to market healthy menu items to new years resolutioners

HOW TO MARKET HEALTHY MENU ITEMS TO NEW YEARS RESOLUTIONERS FULL

Cook something once a week, from scratch, with actual ingredients. Except for the odd treat, say goodbye to your pierce-and-ping green curry. See friends as much as you can – commit to a monthly roast dinner meet-up or, if they’re farther way, two trips a year where you meet halfway. You don’t have to go to the coolest, or the newest, place – waiting lists and long queues are not evidence of quality. We are all time-poor, with every second – professionally and socially – scheduled to within an inch of its life. Also: try a face mask while you’re doing it.

You don’t have to go full yoga mat and crystals, but taking some time for yourself every day is no bad thing. I know everyone goes on about mindfulness or meditation and it’s all very eye-roll, but maybe it’s worth a try, especially if you’re the kind of person who lets things get on top of them. A positive outlook starts with what you consume, so ditch reading that columnist who really riles you (present company excepted, though, please). Be gentle in your actions: close doors, don’t slam them dress slowly but purposefully lower your voice but speak firmly and confidently.

Instead, smile and move on because that will irritate them even more. It is easier than you think to avoid an argument. Eventually the shame should catch up with you, but if not, at least you’ve got more money to spend on your flat whites every morning. Instead, stop buying them and simply cadge them off friends (or strangers, who cares?) at social events. Smoking is disgusting and life-shortening but an even bigger waste of time is beating yourself up because you can’t properly give up. Make yourself go to the gym when you really don’t feel like it – the post- workout buzz triples as a result. Set a ridiculously low fitness target and smash it, like the “Couch to 10K”. Work on the 20th floor? Tale the lift to the 18th – no need to die trying. Take the stairs! You get killer thighs and look like a superhero as your stride purposefully up a few flights. Overall, let people find joy in positive things and you may find yourself a little happier as a result. Take Insta selfies if you like, but try to gap them out – you never know who’s watching.

It’s fine – you are under no obligation to be subjected to second-rate memes, baby photos and indecipherable grammar. (It never does.) If people on Facebook are annoying you, have a cull. If it still needs to be said after that, hit send. Set some rules – no checking your phone after 9pm, no phones during dinner and tweeting only after the draft has sat waiting for an hour. You don’t have to go total digital switch-off, but reducing screen time is a good start. I found I now tweet less I don’t need to have an opinion on everything. Maybe ease up on misanthropic whinging – the irony that this is pretty much my job is not lost on me here, thanks – and scroll by whatever doesn’t interest you. Giving up social media entirely is overkill, but changing your approach can help with your general sense of wellbeing and is easier than you think. Is there a right way to make a resolution that won’t lead you to misery? Yes! Any viable resolution needs two components: it must be beneficial in the first place and, crucially, achievable. But try you must, because time can only move forward and we have to do our best to keep up.

HOW TO MARKET HEALTHY MENU ITEMS TO NEW YEARS RESOLUTIONERS FULL

How to market healthy menu items to new years resolutioners